Marketing is not just my profession; it is a subject I am truly passionate about. Why? Because this discipline demands a systematic and integrated approach, combining analytical, creative, and administrative elements. I believe all of these aspects are deeply ingrained in my character and personality. That's why I consider myself fortunate to work in this field, where I can utilize my talents to assist businesses in achieving their objectives
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Marketing is always a challenge (and fun!) for several reasons. First, it involves navigating a variety of marketing tools, channels, tactics, and finding the winning combination. Second, the frequent changes within the industry can impact marketing strategies and delivery. Lastly, there is a constant need to adapt swiftly to emerging trends to capitalize on them and achieve marketing and business goals.
QUICK FACTS
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I have 13+ years of experience in marketing leadership
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Have worked in start-ups, international networks, and globally operating companies
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Industries: software development, data science training, events & career products, financial consultancy & professional services, enterprise IT
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Experience working with a budget ranging from very constrained to 6-figure
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Experience in both sales marketing and talent marketing
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Experience with markets: Global, US (visa valid till 2030), EU, UA, Asia
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Usually, I'm hired to either build a marketing function and a team from the ground up or scale it up and improve marketing performance
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I'm a strong cross-functional and cross-cultural collaborator
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Experience in both digital and offline marketing (yep, I'm that old ;))
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Practical knowledge of the American and European business environments
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I led a multifunctional marketing team of 10 people, which included individuals working remotely, part-time, and across different geographical locations
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Last but not least, I love my job. That's important.