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FORMAL EDUCATION




COMPETENCIES

CIM

(Chartered Institute of Marketing, UK)

    Cambridge Marketing College, Diploma in Professional Marketing, covering:

  • Marketing Strategy

  • Mastering Metrics

  • Driving Innovations

 

     Master's degree with distinction graduating from National Aviation University (Kyiv, Ukraine), in the field of “Computerized systems, automation, and management”.

Strategic leadership

  • Planning, developing, implementing, and reporting on the global marketing strategy and tactics targeting both client and talent segment

  • Managing marketing projects and initiatives across cross-functional teams and across geographies

  • Directing, monitoring, and recommending improvements on marketing campaigns and content

  • Maintaining brand standards and ensuring compliance across all marketing channels

  • Establishing and developing fruitful relations with other departments and key POCs

  • Analysis of market trends and competition, adjusting the marketing plan where necessary

  • Identifying new opportunities and generating actionable ideas for growth as well as mitigating risks

  • Forecasting and reporting on the annual marketing budget, ensuring its regular updates, and monitoring costs

Team leadership

  • Ensuring the marketing team composition and individual roles are set up to achieve marketing and business goals

  • Managing the geographically distributed team, including part-time workers and contractors

  • Providing strategic directions for the team, ensuring the clarity of instructions, context, goals, and priorities

  • Setting up and tracking KPI for each team member individually and the whole team

  • Hosting regular performance reviews and individual team member 1:1 meetings

  • Participating in the new hires recruitment process, preparing job descriptions and test tasks, providing feedback, educating recruiters on the specifics of a role

  • Training, mentorship, adaptation, and integration of the new hires

Marketing project management

  • Acting as a leading project manager, ensuring a high quality, timely and consistent delivery across the platforms and the whole marketing team

  • Running adapted Agile ceremonies, daily stand-up meetings of the marketing team, bi-weekly sprint planning, and other ad-hoc calls

  • Owning of the working documentation, making sure sprint planning, master files, and other docs are complete, clean and up-to-date

  • Managing agency providers, contractors, and other marketing services suppliers, including contract negotiation 

Integrated cross-platform marketing campaigns 

    Aiming for

 

  • Brand awareness growth and engagement 

  • Traffic/customer/talent leads acquisition

  • Leads nurturing, conversion, and retention

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  • Development of a buyer persona, value proposition, unique selling proposition, messaging, engagement funnel, buyer journey   

  • Email marketing

  • Marketing automation

  • PPC (Google and social)

  • Website development, blog development, landing pages creation

  • SEO onsite and offsite 

  • Social media organic

  • Content marketing (short and long copy, visuals, videos, lead magnets, white papers, case studies, presentations, etc)

  • Brand consistency

  • Hosting different types of online and offline events

  • Digital advertisement

  • Community development

  • Internal and external communications

  • Satisfaction surveys, customer interviews

  • Running experiments and A/B tests

  • Marketing metrics tracking and analysis

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  • Google Analytics (Certified)

  • Hubspot (Inbound Marketing Certified, Digital Marketing Certified)

  • Zoho

  • Asana

  • SalesForce

  • Webinar platforms, e.g. GoToWebinar

  • Survey tools, e.g. SurveyMonkey

  • Website and Landing Pages builders, e.g. WP, Wix

  • Collaboration software, e.g. Slack

  • Design tools, e.g. Adobe Express

  • Other marketing, sales, recruitment, HR automation tools 

Domains

Tools

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